Match3 subgenre is revolutionizing the mobile gaming industry

Finland primarily based Cell recreation insights and analytics specialist GameRefinery revealed a report on Match3 subgenre which sits inside GameRefinery’s Puzzle style underneath the Informal Recreation class. The report means that this subgenre is revolutionizing the cellular gaming trade, significantly the US iOS market. GameRefinery means that the Match3 subgenre has developed in “waves”. Ranging from the unique Sweet Crush Sagas to the newest ‘ornamental’ video games corresponding to Property Brothers Residence Design.

The strategy of GameRefinery to categorize video games

Earlier than understanding the report in-depth, we must always know that GameRefinery makes use of a three-layered strategy. First, they use a Class -> Style -> subgenre hierarchy to distinguish video games and make the viewers perceive. Then they provide insights for all particular person recreation sorts accessible out there. Their taxonomy is created along with the trade specialists. And relies on a thorough testing and information evaluation of the market.

Match3 subgenre continues to be the favourite

Match3 subgenre has develop into one of the vital profitable genres in cellular gaming from the previous few years. Candy Crush has topped the chart in Match3 with roughly 26% market share. It’s adopted by Toon Blast with a 12% market share within the US iOS. It was additionally evident when Candy Crush became Top-grossing Franchise in Q1 of 2020 on the US App Retailer. Erno Kiiski, Chief Recreation Analyst – US, for GameRefinery additionally talked about that Sweet Crush Saga, Toy Blast & Sweet Crush Soda Saga proceed to be main contributors to Match3 video games’ success. These mature titles symbolize a extra “conventional” strategy as they focus solely on core gameplay, i.e. crunching candies and tiles.

Key factors of the report

  • Presently, Match3 subgenre is the largest subgenre within the US iOS market and contributes round 21% of the market’s revenues.
  • Out of the 200 top-grossing Match3 video games, 81% are greater than two years outdated.
  • The “second & third wave” (the current Match3 waves defined later within the article) of Match3 video games have introduced deeper meta layers to the subgenre. And have been capable of acquire market share from extra “conventional” Match3 titles.
  • Battle move & social mechanics are prime examples of latest & trending options in Match3 video games.

How the video games underneath Match3 are in a position to attract extra crowd?

The report mentions {that a} fixed stream of content material is essential to maintain the gamers blissful and engaged. That’s why continuously working stay occasions is a vital a part of trendy Match3 video games. Additionally, Battle move & social mechanics are new & trending options in Match3 video games. Guilds, co-op duties, and guild wars being prime examples.

The traits like deepening meta and social parts will also be seen from barely differing participant motivation profiles. For gamers taking part in video games from the first vs. 2nd vs. third waves of Match3 video games. The most recent Match3 video games like Storm8, and Property Brothers: Residence Design have launched a “ornamental” taste. This taste on prime of conventional Match3 mechanics additional will increase their enchantment in sure viewers segments. Nevertheless, if you wish to know the key behind the recognition of match3 video games, you’ll be able to test here.

The “three waves” of Match3 subgenre within the US iOS

Three waves of Match3 subgenre
Supply: GameRefinery SaaS Dashboard

GameRefinery clubbed the set of Match3 video games underneath totally different waves. The three waves of Match Three video games present the evolution of Match 3. The mannequin for every recreation underneath Match Three stays the identical. The report says that the 2nd and third wave titles add new variations on prime of the inspiration mannequin. For instance, the likelihood to construct & adorn your backyard, renovate your own home, and so on.

High options with the largest income influence

Within the preliminary days of cellular gaming, gamers used to finish stage after stage and puzzle after puzzle. However because the cellular gaming trade has developed and matured, issues have develop into very totally different.

Top features of Match3 subgenre with biggest revenue impact
Supply: GameRefinery SaaS Dashboard

“A relentless stream of content material with quick sufficient cadence is tremendous essential in protecting your gamers blissful and engaged. That’s why continuously working stay occasions is a vital a part of trendy Match3s”


The report additionally mentions that the market information signifies that these event-related options have a major influence. Majorly on a recreation’s income potential. Additionally options like social options, corresponding to guild mechanics and different options incentivize gamers to work together with different gamers socially.

Current prime updates in Match3 subgenre

The report mentions Battle move and social mechanics as two main updates in match3 subgenre. Match3 video games like Gardenscapes and Clockmaker have began utilizing Battle Go as a part of their monetization technique. This has positively impacted the expansion of this style. The implementations of various social mechanics additionally performed a significant position. Social mechanics corresponding to guilds, coop duties, and guild competitions are additionally being utilized by match3 video games.

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