We now have witnessed wonderful development in hyper-casual video games over the previous few years. Final 12 months’s Goldman Sachs’ 200M investment in hyper-casual gaming developer Voodoo and in 2018, Zynga’s acquisition of Gram Games for $250 million additionally exhibits the giants are following them as nicely. We will perceive their development by the truth that Voodoo alone had about 150 million common customers per 30 days. And its video games had been downloaded about 300 million instances final 12 months. On this article, I’ll attempt to clarify why Hyper Informal Video games have gotten so well-liked.
The business consultants started noticing the recognition of hyper-casual video games from the beginning of 2018. When 13 of the highest 20 new cell video games by downloads had been hyper-casual and this elevated to 16 in 2019. The newest report by Sensor Tower Retailer Intelligence states that of the two.1 billion installs amassed by the 20 most downloaded video games launched in 2019. 77.6 p.c had been from the video games belonging to the hyper-casual style, this quantity was 68%, the 12 months earlier than. Sensor Tower reported that the elevated share in 2019 displays a seamless shift in shopper tastes in cell video games. And likewise rising consumer acquisition spending amongst hyper-casual publishers.
What are the hyper-casual video games?
Hyper-casual video games have gotten so well-liked as a result of they’re straightforward to be taught and perceive. They’re additionally very addictive and so its viewers includes of all of the genders and age teams. These video games have quite simple mechanics and that leads to gamers’ engagement for a very long time. For instance, Crowd City, Aquapark.IO by Voodoo, Artwork Ball 3D by Alictus, Ball Motion by Ponos, and so forth are thought-about beneath the hyper-casual class.
How hyper-casual video games change into worthwhile
The profitability is especially accredited to the developments in advert monetization and proliferation in cell customers. Whereas different video games leverage on In-App Purchases to extend their income, hyper-casual video games monetize by means of commercials. These video games attempt to present video adverts in come what may, as they’ve been extremely downloaded. Additionally, global mobile data traffic is anticipated to develop sevenfold between 2017 and 2022. This may additionally end in a rise within the downloads of the hyper-casual gaming class as their video games majorly deal with cell customers.
Most In style hyper-casual video games of 2019 by downloads
The preferred recreation with 219 million international downloads was Enjoyable Race 3D. It accounted for 10.four p.c of all installs among the many high 20 new video games launched final 12 months. Its developer, Good Job Games, had three different titles within the high 20 as nicely. That was Run Race 3D, Color Fill 3D, and Color Hole 3D. The mixed downloads of all of them comprised 23.eight p.c of all installs.
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